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Curiosity Doughnuts began with a question, "What can we do with doughnuts?" The answer is still being written. Curiosity Doughnuts gets its name from our own restless curiosity. We are always thinking about new flavors and textures, bouncing around different ideas, and rotating our offerings, because we’re never satisfied with the status quo.

Curiosity Doughnuts began as a part time passion project in the Stockton Market that grew into a full time business with shops inside Whole Foods Market and beyond. We were moving from NH back to PA and we wanted to try something new. The idea of doughnuts came up, then a space magically appeared, and the rest is history. Our history began with Alex making a ridiculous 14 hour round trip commute each week for seven months while we sold our house and made the actual move and a whole lot of skepticism from everyone we knew. We’ve built a flourishing small business that makes people happy. Our goal is always to make people happy with doughnuts. We strive to do that every day we are open.

Our customers are the most important ingredients in our success. They are smart and inquisitive. They talk to us, asking questions, and sharing thoughts. We appreciate every one of you. It’s been such a pleasure to share our doughnuts with the world. 

We have the best staff ever. We couldn’t have developed, shared, and eaten so many delicious doughnuts without them. Whole Foods Market has been a solid base of operations. They gave us the opportunity to share their space and we have met many incredible people throughout our relationship with them.

Curiosity Doughnuts has come to a crossroads and we are choosing to go off-road. The last seven years have been incredibly delicious, creative and inspiring. They have also taken their toll. We are hitting pause and shutting down our current locations. 

Our last day at Princeton will be Sunday, June 26. Native Cafe will be Thursday, June 30. White Horse Coffee will be July 1. Our final day will be at Spring House on Sunday July 3. 

Change is necessary and we are embracing that. We are brainstorming new ways to bring the doughnuts back. It’s a work in progress. Any new developments will be posted here and on social media. So keep an eye out. You never know where the rabbit hole will lead us…

-Aki & Alex